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Impact Feature

James Bridle, International Multi-Award Winning Music, Sport, Event Photographer

James Bridle, a seasoned photographer based in Dorset, while traveling between London, he brings 12+ years of diverse experience. His portfolio encompasses a wide array of genres, from capturing electrifying moments in the Premier League’s football matches to renowned global music festivals.

His photography journey began at 17 when his mother gifted a basic digital camera, sparking his passion. It later led him into the music industry, where he captures concertgoers’ raw emotions, immersing viewers in live performances.

James thrives at iconic UK music festivals and global luxury events, celebrated for their cultural impact. His Premier League work is acclaimed for capturing sports’ essence.

Beyond photography, James boasts multiple industry awards, solidifying his status as a sought-after photographer. His adventurous and curious spirit drives mastery of new techniques, capturing world- spanning moments in his diverse, artistic portfolio.

• Your journey into photography began in your late teens- what was the catalyst that first landed you behind the lens?

My professional journey began at the age of 18 during my first job at a computer tech company. It was there that I first picked up my first professional Digital camera and began to explore its capabilities. I was fascinated by the different features and settings that could be adjusted to produce varying effects and outcomes in the medium of photography.

The catalyst that led me to venture behind the lens was a combination of curiosity and a deep desire to capture the world around me in a unique and captivating way. As I entered my late teens, I found myself increasingly drawn to the power of visual storytelling and the link between people and music. I used this with the remarkable medium of photography to convey my thoughts and emotions.

• For more than a decade, your award-winning photography has covered a diverse range of subjects, from pulse-pounding sports and live music events to stunning global brand campaigns. Which experience has proven the most transformational for you as an artist?

Throughout my career, music industry relationships shaped my personal and business growth. Meeting diverse people provides a unique perspective on events and music, fuelling my fresh work. While I’ve covered various subjects, music and festivals transformed me most. Capturing live performance’s intimacy and electricity, from beats to artist-audience interactions, is unmatched. These experiences yield captivating images and refine skills. Immersion fuels my photography, making me feel alive. Music and festivals inspire and enrich my work continually.

• Having successfully made your way from a teenage photography novice to a sought-after, internationally-known professional, what are your top pieces of advice for anyone seeking to follow in your footsteps?

Having a focus within the field of photography is a great start but often not crucial. It’s about finding something you love and continually practicing and refining it, at the heart of it all photography is an art. For anyone aspiring to follow in my footsteps, here are my top pieces of advice:

Be fully present in the moment and give your all to your craft. Photography isn’t just about technical skills and equipment; it’s driven by passion, dedication, and a relentless desire to learn and evolve.

Embrace every opportunity to practice and experiment. Hone your technical skills and nurture your unique artistic voice.

Surround yourself with like-minded individuals who can inspire and support you on your journey. Collaboration and community can be powerful catalysts for growth.

Be fearless in exploring new subjects and pushing the boundaries of your creativity. The most innovative work often emerges from stepping outside your comfort zone.

Most importantly, be authentic to yourself and your vision. Your unique perspective and voice are what will distinguish you as an artist.

Remember that success isn’t achieved overnight. It comes through perseverance, hard work, and an unwavering love for your craft. Be patient, stay focused, and never stop pursuing your dreams.

• When you first arrive onsite for a gig, what is your process for assessing your surroundings and capturing those heart-stopping moments?

When I arrive onsite for a gig, I assess my surroundings and ensure I have all of my equipment ready to go, batteries, charged, harnesses ready and memory cards formatted, clear of any previous jobs, I also make sure my lenses have been cleaned after each event ensuring lenses and camera bodies are clean and smooth to use. I make a conscious effort to observe lighting, stage setup, and interactions between production staff. This guides me in anticipating key moments and gives me an insight of who to speak to if I need to. I watch the crowd dynamics, emotional vibes, and subtle details for impactful photos. With a sense of the environment, I position strategically to capture heart-stopping moments from unique vantage points, showcasing performance intensity, staging shots highlighting the production, as well as any key moments where fans are interacting with the artist. I scan constantly, looking for fleeting expressions and gestures. Timing is crucial; being in your flow state is absolutely the best way to go to get the most out of the performance.

• When it comes to the business side of photography, what are a few aspects that proved challenging? Please also share a bit about how you overcame them.

The business side of photography brings unique challenges, including establishing professionalism and competing in a crowded field. Building a client base and securing projects demanded networking, showcasing my portfolio, and active marketing.

Pricing services appropriately was another hurdle, requiring time and experience to gauge the value and market demand. Negotiation skills and confidence were essential for advocating fair compensation.

Business expenses is another key part of any business and as a freelancer this is important as well, finding a way to track your expenses and log them is key to your financial success, allowing you to be aware of your spending and most importantly ready for your tax return when it arrives.

To overcome certain challenges, I invested in industry relationships, attended events, and engaged with photography communities. I refined my portfolio and bolstered my online presence via my website and social media. Seeking guidance from experienced mentors and professionals was also invaluable in navigating these challenges and finding industry success.

Turning to your friends and mentors in business can often lead to useful advice and key outlooks which could help refine your businesses running costs. This could be down to suggesting a great App to keep track of your expenses, or a process which might save you time in your day to day tasks. Asking questions is key, dont be afraid to ask them, there is no such thing as a silly question in business.

• After pursuing any art form for more than a decade, things can get stale. How do you maintain a fresh perspective when it comes to your work?

Photography is indeed a journey that encompasses technical knowledge, networking, and the art of building trust to bring out the best in subjects. This holistic approach keeps my work fresh and vibrant.

After dedicating oneself to any artistic pursuit for an extended period, it’s natural for things to start feeling stagnant or repetitive. To counteract this, I actively seek inspiration from various sources. I immerse myself in different photography genres, explore other art forms, and engage with diverse communities and cultures. I attend exhibitions and consume a wide range of visual content to continuously expand my creative horizons.

Additionally, traveling to new locations and experiencing different environments allows me to see the world with fresh eyes, infusing novelty into my work. I make a conscious effort to challenge myself by experimenting with new techniques and pushing the boundaries of my comfort zone. This commitment to growth and evolution is what keeps my photography dynamic and exciting.

• You’ve made mention of utilising drones and other advanced tech in your work – which do you find most indispensable in your craft? How do you stay ahead of rapid technological changes in your industry?

In my craft, drones are invaluable technological tools, offering a unique perspective for breathtaking aerial shots. They unlock a new dimension of creativity, presenting landscapes, events, and subjects from captivating angles.

To stay at the forefront in this rapidly evolving photography industry, I prioritise continuous learning and adaptation. This involves staying informed about emerging technologies, social trends, attending industry events, and engaging with fellow professionals. Active participation in photography communities keeps me connected and prepared for technological advancements.

I maintain a balance between embracing new technologies and preserving my craft’s core principles. Technology enhances my capabilities while serving as a tool to elevate my artistic vision. Staying true to my creative instincts and using technology strategically helps me harness its potential, maintaining an authentic artistic voice. This dedication fuels my goal of creating fresh, AI-proof work by capturing unique moments and expressions. There is no substitution for hard work in my view.

• Who are some of your biggest photography influences?

I’m thankful for my parents’ unwavering support throughout my photography journey. They nurtured my creative aspirations and gave me the freedom to pursue my dreams, serving as a constant source of motivation.

Helen Sloane’s “Game of Thrones” stills photography was profoundly inspiring. Her work demonstrated the impact of this medium in cinema and TV. She captured pivotal moments, creating powerful visual narratives.

Helen’s photography taught me storytelling’s importance in my work. Her images invite viewers into a world where every frame tells a story, evokes emotions, and sparks curiosity. Her ability to reveal her subjects’ essence inspires me to seek authenticity and connection in my own photography, discovering layers of narrative within scenes.

I’ve also learned the value of quality over quantity. Shooting less but delivering better imagery is key. One well-crafted photograph can convey more than a series of 20 shots. This principle emphasises a photograph’s power to encapsulate a moment or a story.

These influences shape my artistic vision, driving continuous evolution and inspiring impactful, meaningful images. I’m grateful for diverse perspectives that have fuelled my passion for photography.

• What is your vision for the next 20-30 years of your work – which milestones are you aiming for?

Looking ahead 20-30 years, my primary goal is artistic evolution and pushing creative boundaries in my ongoing journey of growth in photography. I’m eager to delve into film and TV, capturing stills on major productions. Expanding my projects, particularly immersive documentaries addressing vital social and environmental issues, is another ambition. Collaborating with like-minded artists and organisations will enable exploration of new mediums, innovative technologies, and unconventional storytelling.

I’m driven to share my knowledge with aspiring photographers, mentoring the next generation and fostering a vibrant, inclusive photography community. In the future, I hope to shoot more in the US, capturing the vast cultural history of the continent, and maybe have the opportunity to capture some of my favourite artists along the way.

Ultimately, my vision for the next 20-30 years is to leave a lasting legacy through a body of work that profoundly impacts viewers, sparks conversations, evokes emotions, and challenges preconceptions. By evolving, pursuing meaningful projects, and embracing new opportunities, I aim to inspire others in the art of photography.

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