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SKINPOEM Founder Chin Simpson Leads Rebranding Efforts With Sleek New Designs

With her new world class skin care brand SKINPOEM, entrepreneur and beauty guru Chin Simpson is living the life that her younger self only ever dreamed of living. In her youth, Chin often fantasized about a future in business, even going so far as to create her own sticker business and notebook business at an early age. Despite growing up in a conservative household where she was encouraged to stay home instead of work, Chin knew that she was destined for more.


Chin knew she needed to create SKINPOEM during the pandemic, when her brother was struggling with psoriasis. He was stuck abroad, and Chin wanted to do anything she could to help him during extreme flare ups. What started out as a passion project to help her brother eventually became a global brand with products that expertly target and alleviate symptoms of dry skin and psoriasis. Built from the ground up with love and kind intentions, SKINPOEM’s founding is only the beginning of Chin’s legacy on the world of skin care, beauty, and self care. Chin not only wants to use her company and her products to help people take care of their skin, but she also wants to use her platform to encourage women to follow their dreams.


Chin and her team have also been putting together pop up shops and booths to show new customers what their brand is about. On October 14-15, 2023, SKINPOEM participated in the Flair Pop Up Bazaar at The Fifth in the Power Plant Mall in Metro Manila. This huge event featured a healthy array of fashion, food, and lifestyle brands.


Now on the brink of international success, Chin has rebranded SKINPOEM in compelling new ways. With a cleaner and darker aesthetic, each product in SKINPOEM’s current collection boasts gentle, skin-softening luxury paired with positive affirmations. With high-quality ingredients and sincere poetry, SKINPOEM’s rebrand is everything good about the products, just repackaged in innovative new ways.


One of Chin’s most popular products is the Gentle Skin Reset Scrub with JuventideTM, niacinamide, and anti-aging oxygen delivery technology. These elements work together to reverse and reduce the appearance of skin damage from sunlight, aging, and skin conditions. Infused with cooling crystals to clear and close pores, the Gentle Skin Reset Scrub maintains the skin’s elasticity and fights against wrinkles. In addition, the finely grounded volcanic minerals help to exfoliate the skin, revealing a brighter and cleaner complexion. With gorgeous new packaging including an iconic white jar and a wood-inspired aesthetic, this scrub’s natural ingredients are just the thing that your skin needs.


With new product launches, pop up events around the Philippines, and plans for international expansion, Chin’s sharp business acumen continues to lead the company to new heights. With plenty more exciting projects and rebrand materials coming soon, SKINPOEM is surely here to stay.

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