The Journey of Aimée Carr: From Kitchen Experiments to Global Recognition
In the world of cosmetics, a new star has risen, bringing with it a wave of change and innovation. Aimée Carr, the mastermind behind VOODOO MAKEUP, has created a brand that is redefining the standards of beauty products. Her journey from a medical esthetician to a celebrity makeup artist, and ultimately the founder of an all-natural, paleo cosmetic collection, is a story of resilience, creativity, and unwavering dedication.
The Birth of VOODOO MAKEUP
Aimée Carr’s path to establishing VOODOO MAKEUP was paved with challenges and unique experiences. Financial constraints and the high cost of a new location set the stage for innovation. Her husband’s suggestion to diversify beyond foundations led to the creation of a full makeup line, setting VOODOO MAKEUP on a trajectory to success.
Overcoming Adversity with Innovation
The brand faced its first major test during Hurricane Sandy in 2013. Despite the natural disaster disrupting a crucial fashion week, Carr’s resourcefulness shone through. She crafted additional colors on the spot, impressing artists and sponsors alike, and saving the show from potential disaster.
A Chance Encounter and a Turning Point
VOODOO MAKEUP’s breakthrough moment came when model Orian wore their makeup on QVC, exposing the brand to a massive audience. This endorsement was a game-changer, solidifying VOODOO’s place in the competitive beauty industry.
Personal Struggles Leading to a Holistic Approach
Carr’s personal health struggles due to black mold infestation led her to eliminate allergens and mycotoxins from her diet. This experience influenced her approach to makeup, focusing on clean, organic ingredients like coconut oil and shea butter. Her commitment to creating products free from harmful chemicals is a cornerstone of VOODOO MAKEUP’s philosophy.
VOODOO MAKEUP’s Explosive Growth
The brand’s organic collection includes a variety of high-quality products like color-correcting concealers, foundations, lipsticks, eyeshadows, and more. Each item is crafted without corn, soy, gluten, or watered-down chemicals, ensuring longevity and effectiveness.
The Power of Perseverance and Teamwork
Aimée Carr credits perseverance and teamwork as key factors in her success. Her journey with VOODOO MAKEUP is a testament to the importance of resilience and collaboration in the face of adversity.
VOODOO’s Best-Sellers and Innovations
The brand’s top products include the 10 Years Younger skin corrector, Coconut Cream Foundation, Liquid Foundation, and Coconut Cocktail Lipstick. Each product embodies VOODOO MAKEUP’s commitment to clean, high-performing cosmetics.
Leading the Future of Clean Beauty
Looking ahead, VOODOO MAKEUP is set to continue its trailblazing path in the beauty industry. With plans for a children’s line and a new Los Angeles storefront, the brand remains at the forefront of the clean beauty revolution.
VOODOO MAKEUP is more than just a brand; it’s a movement that champions purity, performance, and the power of belief in transformative beauty. Join Aimée Carr and her team as they continue to challenge norms and redefine what it means to be truly clean and beautiful.