Founded in 2022, WEIRD MARKET was created with the hopes of empowering women to step out of their comfort zone and break beauty stereotypes. By deconstructing familiar designs, WEIRD MARKET creates clothing that has an edgy and futuristic aesthetic. The brand’s philosophy encourages women to make self-confidence a priority and let go of doubts about their style to boldly express their inner charm.
WEIRD MARKET is different from other brands because it is constantly creating new and unique designs that are innovative takes on fashion today. The brand creates clothing pieces that are trendy with an avant-garde twist.
The brand was named ‘WEIRD MARKET’ because it depicts the image of the modern woman through fashion. The brand deconstructs and recombines familiar designs with a variety of materials to create something new. It integrates artistic techniques into clothing to create an aesthetic that is full of novelty and liberation from social norms.
Through this avant-garde lens, WEIRD MARKET calls on all young women who want to throw away limitations by focusing on freedom. The ideal WEIRD MARKET consumers are young women who love expressing themselves through fashion. WEIRD MARKET’s clothing pieces have the power to help women feel confident and fearless in their style.
Their ready-to-wear line includes pieces that have an innovative take on fashionable and trendy designs.WEIRD MARKET also frequently creates collaborations with other brands known globally.
With the release of the BarbieTM movie and the rise of Barbiecore on social media, the WEIRD MARKET x BarbieTM collaboration came at the perfect time. The collection showcases the iconic BarbieTM style with an edgy and deconstructed twist. The line features pieces that are BarbieTM pink and blue, as well as WEIRD MARKET’s signature black. The pieces are adorned with bows and BarbieTM logos, making the collection an edgy take on the BarbieTM aesthetic.
WEIRD MARKET’s newest collaboration is with Angel Boy by Toy City. This collaboration is distinct because all of the pieces are a pale gray shade. Many of the clothing pieces include faux fur and some pieces include horns, which have become recognizable with the Angel Boy figurine.
WEIRD MARKET’s rapidly growing consumer base has inspired them to continue growing their clothing line by collaborating with other brands to provide an edgy and deconstructed spin on new trends. The brand is working on releasing more exciting collaborations with globally popular toys, pop culture moments, and other trending designs.
Written by Tenny Zakarian