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Impact Feature

Recognizing 5 Businesses We Are Keeping An Eye On In 2022


1) Mala Ocean Tavern

Established in 2004, Mala Ocean Tavern is a Lahaina-based oceanfront eatery specializing in island-inspired cuisine sourced from locally caught seafood and exotic ingredients. A quintessential staple of the Maui food scene, Mala Ocean Tavern features an array of masterfully executed dishes by award-winning chef Alvin Savella coupled with a vibrant selection of creative culinary cocktails under General Manager and Mixologist Rob Farrell. Mala Ocean Tavern has since been honored in Honolulu Magazine’s Hale Aina Awards (2021) as Best Maui Restaurant Finalist, Best Brunch Silver, Best Seafood Finalist, among several other accolades. 

2) Still Life 

Founded in 2020, Still Life has quickly evolved into a leading app in the wellness industry. Rooted in the practice of stillness, the California company provides users with essential frameworks designed to empower and enhance mental, physical, emotional and spiritual well-being. Still Life features a user-friendly interface, personalized exercises, planet-themed meditations, among several other unique characteristics–all of which work together harmoniously to transform the stillness experience into a fun, easily accessible and balanced journey. Still Life has since grown their Instagram to over 200k followers together with welcoming thousands of users to its app. 

3) Jim Green Footwear 

For nearly 30 years, Jim Green Footwear has served as one of South Africa’s premier adventure and workwear shoe brands. A local favorite among farming and hiking communities, Jim Green provides high-quality, accessible footwear designed to endure the most rugged terrains. Handcrafted in South Africa with locally sourced materials, the company prides itself on ensuring ethical manufacturing practices. Since its inception, the brand’s community-centered approach has doubled employee numbers and continues to cultivate a safe and welcoming environment for team members and customers. Within the coming months, Jim Green Footwear is slated to launch its new African Ranger boot. Endorsed by the Game Rangers Association, the brand will donate a pair of shoes to a ranger in need for every ten pairs sold. 

4) Secret Sauce Group

Headquartered in Los Angeles, CA, Secret Sauce Group is a fast-rising community designed for collectors, entrepreneurs, resellers and sneaker enthusiasts alike. A space for cultivating new relationships and exploring various markets, including stocks, cryptocurrencies and non-fungible tokens (NFTs), Secret Sauce Group helps both novice and veteran sneakerheads identify new profit opportunities. The average member makes approximately $1.4K in monthly earnings by utilizing the community’s personalized support team and participating in regular drops. Every month, Secret Sauce Group hosts exclusive game nights and giveaways for chances to win prizes such as YEEZY Foam RNNRs, Nike SB Dunks and other highly sought-after items. 

5) Cru Sox 

Launched in 2018 by husband-wife duo Edward Davis and Angela Davis, Cru Sox is a Las Vegas-based sock brand founded on the principle of giving back. Seeking to make a positive impact on their community, the Davis family developed a fun, high-quality sock brand that donates a pair of “give back” socks to a chosen organization with every purchase. Through the company’s Give Back Movement, Cru Sox has supported various local organizations, including Project 150, The Shade Tree of Las Vegas, Nevada Homeless Alliance and several more.

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