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Numerous fashion shows around the world, global fame, massive rebranding : Irena Soprano’s success story

Irena Soprano is a fashion designer, entrepreneur, the owner of several fashion brands and a large-scale apparel production, whose designs are today worn by such celebrities as Beyonce, Lady Gaga, Mariah Carey and Paris Hilton. She started out her company in 2011 as a small business. At that time, Irena founded a premium boutique-atelier to create luxury dresses according to individual standards. In 2017, her «SOL Atelier» developed its own technology for applying crystals of various shapes and sizes to fabric and started to create unique crystal dresses that later became the brand’s calling-card. After that, in 2018, Irena started a completely new brand with its model range – «SOL Angelann». 

The brand quickly gained worldwide fame, which is not surprising. The main aesthetic of the brand is based on the inner freedom of a modern successful woman who, despite being strong, sharp-minded, determined and self-sufficient, allows herself the luxury of remaining feminine and highlighting her beauty. Speaking about products, the brand’s lineup is fairly classical, from dresses with straps to floor-length maxi dresses. The materials used in tailoring collections (viscose, crepe, silk, gabardine, wool, cashmere) are produced by the world’s best manufacturers.

In 2021, a flagship monobrand boutique «SOL Angelann» by Irena Soprano opened in a luxury complex of Moscow city. The brand expanded its production capacity by five times, launched a unique collection of dresses with prints, as well as a shoe line, swimwear and bags decorated with crystals. The brand became international and was registered as a company in the UAE, and at the end of the year successfully held a fashion show in Dubai.

Year 2022 was eventful. Firstly, the brand expanded the geography of its fashion weeks and participated in shows in Dubai, Milan, Paris, New York, Berlin and Frankfurt. «SOL Angelann» collections are presented in Moscow, Paris, London, Munich, Los Angeles, Doha, Dubai, Abu Dhabi, Kuwait, Tashkent.

Moreover, in 2022 a lot of proposals for scaling the business to open a new production and points of sales were received from a number of investors interested in cooperation with the brand. As a result of a massive company rebranding, the brand acquired a new name – «SOLANGEL», which has opened a new chapter in its fashion history.

 ​​Many events are scheduled for 2023. The company is currently undergoing  restructuring, the brand is expected to go on developing in the Middle East. New boutiques will appear here, thus the legendary crystal dresses will be available in Dubai Mall, Mall of the Emirates and in other top shopping malls.

This direction was not accidentally chosen. Most of the top stars of the east often choose the dresses for Red Carpet appearances. For example, Nadine Abdel Aziz, Cyrine Abdel Nourx, Lojain Omran, Nour and many others. 

Another goal is to conquer the Asian market as well – active negotiations are already underway with the largest shopping centres in Korea and China. No doubt, year 2023 will be delightful, bright and interesting! Nothing is impossible for «SOLANGEL».

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