Key points:
- Premium casual clothing brand Napapijri is rehashing the anorak with the Northfarer, a smoothed out coat “conceived and formed by the outside” that is water-safe, windproof and without PFC.
Over the following five months, Napapijri will dispatch a progression of five drops and five different ways of deciphering the outline that moulded the brand, as it looks to feature plan, maintainability and development.
“Since the production of our first coat, the anorak has turned into our most notorious shape and our wellspring of motivation. With Northfarer, we return to an ageless cut and infuse it with new life by exploring different avenues regarding a new, smoothed out plan that ships this exemplary into the future,” clarifies Napapijri.
The initial two drops of the assortment dispatched for the current week, the Northfarer ‘Dark’ offering an all-dark rendition of the anorak with climate-safe visor and without down Thermo-Fiber protection, while the extraordinary release Northfarer ‘Mont Blanc’ praises the brand’s association with its mountain beginnings with a restrictive print of its origin.
Extra drops over time will incorporate joint efforts with Fiorucci and Moreno Ferrari, just as a Northfarer Main Line discharge.
Napapijri’s joint effort with Italian streetwear brand Fiorucci dispatches in January 2022 and vows to be a “festival of opportunity, fun, and self-articulation through unique powerful cut and extraordinary prints”.
This will be followed up in February with a Northfarer Main Line drop, and afterwards, in April, it will dispatch a recyclable Northfarer in a joint effort with Moreno Ferrari as a feature of its obligation to round style and a festival of Italian plan.
All Northfarer anoraks across the five months will drop only at Napapijri.com, Orefici11, Milan, and at chosen retailers.
Raven Walker is a seasoned editor at Forbes People, with over 10 years of experience in the field of journalism. With a passion for storytelling, Raven has built a reputation as a skilled and dedicated editor, known for her ability to bring compelling narratives to life.