In a candid conversation, Dr. Alicia Solomon, the visionary behind Asr1 Entertainment, shares her inspiring journey from academia to the entertainment industry and how she balances her many roles, including being a dedicated mother of boys.
Interviewer: Dr. Solomon, your career path is incredibly diverse, ranging from business management and pharmacy to founding an entertainment company. What motivated you to pursue such varied interests?
Dr. Solomon: Thank you! My journey has always been fuelled by a passion for learning and a drive to challenge myself. I began my academic career studying business management, human resources, and accounting at Mercer University and West Georgia. These fields fascinated me because they form the backbone of any successful venture. My pharmacy license also represents my commitment to healthcare, another area where I felt I could make a positive impact. When I moved to Georgia, I saw an opportunity to merge my business acumen with my love for music, which led to the creation of Asr1 Entertainment.
Interviewer: Starting a business in the music industry, especially as a newcomer, must have been challenging. How did you navigate these obstacles, particularly in connecting with the Caribbean community?
Dr. Solomon: It was indeed a bold step, but one I was ready to take. The music industry is incredibly dynamic, and breaking into it requires resilience and a clear vision. I knew I had to be versatile and patient, particularly when trying to expand my reach into the Caribbean community. Understanding the unique cultural and musical preferences of this audience was key. I leverage my skills in business management and human resources to build a strong network, ensuring that Asr1 Entertainment could thrive.
Interviewer: As the head of Asr1 Entertainment, you wear many hats. Can you describe your day-to-day responsibilities and how your previous experiences have shaped your role?
Dr. Solomon: My role at Asr1 Entertainment is multifaceted. I oversee everything from booking artists to managing production logistics and handling the daily operations of the business. My background in business management and accounting has been invaluable in ensuring that the company runs smoothly. Leadership skills honed through the Women’s Leadership Program at Yale University have also been crucial, enabling me to guide my team effectively and make strategic decisions.
Interviewer: You’ve also authored a book, “Time Will Tell.” What inspired you to write it, and how does it reflect your personal and professional journey?
Dr. Solomon: Writing “Time Will Tell” was a deeply personal experience for me. The book is a reflection of the lessons I’ve learnt throughout my journey—about resilience, perseverance, and the importance of time in shaping our destinies. It’s a testament to the idea that, with hard work and determination, we can overcome any obstacle. The process of writing allowed me to channel my experiences into a narrative that I hope will inspire others to pursue their dreams, no matter how diverse they may be.
Interviewer: Balancing your career with being the mother of boys must be challenging. How do you manage to keep family at the forefront while pursuing such an extensive career?
Dr. Solomon: Family has always been my top priority. My sons are my greatest achievements, and their success brings me immense pride. Balancing motherhood with my career hasn’t been easy, but it’s something I’ve always been committed to. I’ve learnt that time management, setting clear priorities, and maintaining a strong support system are key to achieving that balance. My academic pursuits and career have always been driven by a desire to provide a better life for my family, and that has kept me grounded and focused.
Interviewer: What’s next for you and Asr1 Entertainment? Do you have any new projects or goals on the horizon?
Dr. Solomon: The journey is far from over! I’m always exploring new opportunities to grow Asr1 Entertainment and expand our reach. We’re currently working on several exciting projects that aim to bridge cultural gaps and bring diverse music to new audiences. Personally, I’m also looking into writing another book, perhaps something that delves deeper into the intersection of business and creativity. The future holds endless possibilities, and I’m eager to see where it takes us.
Interviewer: Your story is inspiring. As a successful author, what advice would you give to aspiring authors looking to become the best Amazon book seller?
Dr. Solomon: To become a successful Amazon book seller, you need to start with a high-quality product. Focus on creating a compelling story or message that resonates with your target audience. Build a strong online presence, leverage social media, and engage with your readers. Pay close attention to reviews and feedback to improve future works. Lastly, use Amazon’s tools effectively, like its advertising options and promotional deals, to boost your book’s visibility.
Interviewer: Thank you, Dr. Solomon, for sharing your journey and wisdom with us today.
Dr. Solomon: Thank you! It’s been a pleasure to reflect on my experiences and share them with you. I hope my story encourages others to embrace their passions and pursue their goals, no matter the challenges they may face.
