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Maluma Performs His Signature Papi Juancho Aesthetic over His New Sunglasses Collaboration.


Key Sentence:

  • The Latin celebrity shot his Quay campaign in Miami, so it’d reflect the “Miami Vice” vibes of his 5th studio album art.
  • Wherever Maluma is going, his signature fashion follows.

The Latin pop celebrity, 27, has paid homage to his Colombian historical past and brought his feel of style to every new opportunity – and his trendy collaboration with Quay is not any one-of-a-kind.

Maluma teamed up with the celebrities’ famous sunglass emblem to release a line of frames encompassing the Papi Juancho aesthetic, which was characterized by using neon colors, ambitious prints, and sexy silhouettes.

Speaking to PEOPLE completely approximately how the unisex collection (available these days on quayaustralia.Com) came to be, Maluma stated he set his attractions on taking part with Quay after seeing a fellow Latina superstar design a line with the shades emblem lower back in 2019.

“I’ve been wearing Quay for like five years, something like that. I noticed that they were working with Jennifer Lopez, and I turned into like, ‘Yo, I want to do the same!’ After that, someone from the [Quay] workplace known as me and told me that they wanted to collaborate with me,” he stated. “It became lovely.

As his tens of millions of fanatics know, Maluma is a true creative who has mastered the art of branding himself (in case you comply with the “Hawái” singer on Instagram. You know precisely what we are speaking about) so taking part with Quay became a “super” revel in because he got to be concerned in the layout process. “It’s been an excellent adventure with them,” the superstar shared.

Maluma shot the marketing campaign on location in Miami so that it might replicate the “Miami Vice” vibes of his 5th studio album art. “I desired to reveal all the creativity that became involved with producing Papi Juancho,” he said. “That’s why we desired to make the [Maluma x Quay campaign] suit.”

Of curating his eccentric fashions, Maluma (who’s worn the whole thing from a sequin in shape to a lobster-formed headband) said, “There’s something about it that I love.”

“It’s part of my global. It’s a part of my DNA. I’ve been like this because I became a little kid. I keep in mind my mother telling me what to put on. And I was like, ‘No, I need that. I need this outfit or this other one.'” “I have amusing with [my look], so it’s no longer forced. It’s something that for me is natural and herbal, and I go away it like that.”

“I do not need to be faux. I’m a real man or woman. I’m a real artist. I do not want to exit and be a person that I do not in reality like,” he said. “I simply desired humans to know how I sense every day with my Instagram or my Twitter or any social media that I’m using right now.”

As the sector reopens, Maluma has essential opportunities to exhibit his style IRL: the Papi Juancho World Tour (he is presently running with innovative govt Ugo Mozie and Balmain on custom stage appears) and the 2021 Met Gala.

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