Reality TV was extremely popular in the 2000s, and VH1 was at the forefront of that trend as one of the major networks that contributed to its growth. The popularity of reality TV during this time can be attributed to a few different factors. For one, this form of programming was relatively new and exciting, as it offered viewers a glimpse into the lives of real people. Additionally, the rise of social media and the internet made it easier for fans to connect with their favorite reality stars and keep up with their lives beyond the shows. Amongst that growth is Cali Luv, entrepreneur, and former reality TV star.
Cali Luv made a name for herself in 2008 when she starred in her first VH1 show. As that genre continued to expand, so did the opportunities – she traveled, hosted events, sold merchandise, and built an online presence. While this time helped establish her public profile, Cali Luv has since turned her attention to her various business ventures.
Her journey was far from easy. In general, she experienced the criticism that influencers often face as well as experienced the lack of respect and skepticism from business owners who labeled her as controversial because of her start. She spent enormous amounts of time, energy, resources, and money to create opportunities for herself. Many of her ventures had to go through trial and error to reach the level of success they now are.
Cali has often noted that her ambition and determination stem from wanting to provide for her loved ones as well as being a Capricorn. Capricorns are known for being hardworking individuals who have a strong sense of duty and responsibility that drives them to work hard and achieve their goals. With that being said, she has used her platform to advocate for important causes, inspire her audiences to pursue their own companies, and has successfully launched multiple businesses.
What once started as an online boutique has become a wide-selling swimsuit line “Onetwelveswim”. Additionally, Cali pursued efforts in Amazon FBA Selling amid the pandemic that took 8 months of putting her head down to master. In 2021, she published her first book on manifestation. These are just a few examples of what she has done for herself. It is important to note that she works tirelessly to create opportunities for other people. She has written and sold 2 step-by-step e-books on How to Start an Online Business and another that acts as a guide for anyone interested in beginning their journey as an Amazon FBA seller. Furthermore, Cali’s agency “OneTwelveBusiness” has amassed many mentees in part of her mentorship program. In that program, potential business owners can seek advice on starting an online business, developing marketing strategies, need further help on Amazon, or are looking for a life coach.
Cali Luv’s career has been marked by her entrepreneurial spirit and her ability to succeed in multiple industries. She continues to inspire others through her work and dedication to her craft.