- Sweeney, 23, stars within the new donna trope–lensed campaign that features the actress.
- Everyone is an actual man or woman with real emotions.
The euphoria celebrity fashions parade’s cutting-edge silky mesh collection, turning into the first superstar face of the buzzy lingerie brand.
Sydney Sweeney, who stars in euphoria, and parade, the buzzy undergarment emblem, have teamed up to debut the store’s brand new lingerie imparting: an impeccably lush and silky mesh collection.
Sweeney, 23, stars within the new donna trope–lensed campaign that features the actress showing off an array of punchy-vivid pieces from the parade’s recent launch. Now not best undeniably sexy, the sensual fare is sustainable and length inclusive as properly.
The new bralettes and coordinating panties are made out of certified recycled mesh that produces an extremely lightweight, “almost bare” feel. Sizes go from xs to 3xl and include guide+ (sizing designed for people with smaller rib cages and larger breasts.).
At the same time, the soft mesh bralettes are available in three patterns intended to flatter all bust shapes—triangle, scoop, and plunge—the coordinating panties are provided in excessive-upward push cheeky, mid-rise thong, and new quick and boy short patterns.
“parade desires to redefine what it manner to sense horny. Sexiness is not one-dimensional—it is self-expression, it’s depth, it is self-assurance, it is empowerment to your very own pores and skin,” Sweeney exclusively tells bazaar.Com.
“Everyone is an actual man or woman with real emotions. It’s great to paintings with a brand that celebrates self-love and sexiness by embracing precisely how and who we’re. Day or night, we need to experience cozy and sexy, even if it’s simply when sitting on the sofa looking hgtv.”
Parade’s willpower to create a more sustainable and length-inclusive undergarment enterprise became a determining factor for Sweeney’s decision to accomplish with the emblem. She changed into also drawn to the playful, millennial aesthetic it is grown to be regarded for. “I virtually fell in love with the innovation for this series. It is attractive with a dash of comfort,” Sweeney adds.
For parade co-founder and CEO cami téllez, choosing Sweeney to steer the brand’s first-ever celebrity-fronted campaign changed into a no-brainer. The actress exudes a genuine self-belief and ethos of self-love that resonates with euphoria lovers and her social media fans alike.
“We were so excited through Sydney Sweeney from euphoria—her completely happy self-expression and fresh take on a brand new technology of body photo,” téllez tells bazaar. “She conjures up everything this series stands for throughout this specific cultural moment.”