- Footwear News has announced that style creator Brian Atwood is dispatching a shoe line with his sibling, Zak Rodriguez.
- The new shoe line will target more youthful, Gen-Z buyers.
The new line will be called Il Fratellino, which means The Little Brother in Italian. Atwood will be the imaginative consultant for the brand which is appearing in spring 2022.
The mainstays of the new assortment will be reasonable extravagance and manageability. The siblings, who are of various ages, are trusting the line will intertwine their altogether different stylish sensibilities.
“So much has changed on the planet since I dispatched Brian Atwood, and I feel that style and how we produce that design needs to mirror that,” Atwood said in an assertion. “It seems like the ideal opportunity to support something inventive, and I was unable to be more joyful to dispatch this new undertaking with my younger sibling.”
Il Fratellino is the principal new brand Atwood has dispatched in 10 years. While Atwood is known for his heels, the new line will probably include more easygoing contributions, especially given the development of the tennis shoe market and the decrease in ladies wearing heels.